Riyaz was ecstatic.
His pieces were being headlined in the Kochi Biennale this year. He couldn’t
stop showing off his latest stone work sculptures on Instagram.
He put his
PR team into overdrive, asking them to get him magazine cover stories, radio
spots and even getting featured in the Art & Culture Show of a leading television
network.
His friends threw him a party to celebrate this new milestone. He was
always the most sought out sculptor in the country, but being showcased in the Biennale
was instant catapult into the international market.
The party
also got featured in Bombay Times the next day. His Instagram account had
swelled considerably ever since the news was announced. He was invincible. And
the cherry on top was that he got the radio spot. It was a 30-minute segment
where they would do Q&A with art lovers.
The radio
interview went fairly well, even though the station took too many ad breaks.
The producer tried to explain that lifestyle segments like this needed to be
sponsored. He didn’t care. He was a celebrity now.
The Q&A
were mostly people gushing about how good he was and congratulating him for
putting India on the map of international sculptors. It was a breeze. Then the
producer signaled him that there was a potential buyer on the line and if Riyaz
would be comfortable negotiating his art pieces on air.
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| Image Courtesy: Google |
It was the
last caller and Riyaz thought that was a perfect way to end such a fabulous
interview segment just a day ahead of the Biennale closing.
The buyer
had already bought a small dancing girl made out of alabaster from his last
exhibition and was hinting that he might be interested in the main display item
in the exhibition. Riyaz quoted his price and the buyer was silent for a long
time. Even the producer thought that the call was disconnected. But then the
buyer said that he won’t be able to afford it, although he did want to know why
Riyaz was quoting such a heavy price for a simple bone china cookie jar.
Riyaz explained
that the bone china actually used his father’s ashes and that putting a reasonable
price to it would mean that he had to part with it.

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